GO VEGAN CAMPAIGN LAUNCHES IN IRELAND
Eden Farmed Animal Sanctuary & Matilda’s Promise, Animal Rights & Vegan Education Centre, have launched a Public Advertising Campaign on transport and street signage throughout Ireland.
As far as we are aware, this is the first campaign of its kind in Europe (with the exception of some UK campaigns of a different nature).
The ads, which focus on abolition of animal use, and on the harm caused by dairy and egg consumption, will appear:
- on Buses throughout Ireland
- on Bus Shelters throughout Ireland
- in Dublin DART trains
- on Billboards
- in Third Level Colleges and Universities throughout Ireland
The campaign will run throughout November in celebration of World Vegan Month.
The campaign is designed to counteract speciesism at the levels of individual prejudice and the socio-cultural norm. The ads allow individual non-humans to use their voice to ask for empathic engagement, to awaken conscious awareness of the harm we cause by using them, and to ask for the justice to which they are entitled.
This is an effective way of reaching a large population of non-vegans. The ads provide a direct link, through Free Text and a QR Scan Code to a Free Vegan Kit and to an educational website www.govegan.ie, both of which offer practical information to begin living vegan, as well as comprehensive information on the issues concerning our use of other animals.
This campaign has struggled to launch in an environment of censorship, indicative of the deeply entrenched speciesism that permeates society.
We wish to thank everyone who supported the campaign by contributing money, time, expertise, advice, friendship and inspiration, especially:
Joanna Lucas for her beautiful design work and tireless dedication to the campaign, Will Anderson, Richard Oppenlander, Jerry Friedman, Patrizia Setola, Bronwyn Slater, Sebastien Molines, Brightside Sanctuary, Tasmania, Beth Redwood, Tamara Kenneally, and Pete Crosbie.
We are especially grateful the non-humans who feature in the ads, kit and website including: the beautiful goat from Popular Sanctuary, the hen photographed during an undercover investigation by Tamara Kenneally, the pig from Brightside Sanctuary, rescued calf PJ, formerly a resident at Willowite Sanctuary, now living at Kinder Pastures Sanctuary, and Florence and other residents at Eden Farmed Animal Sanctuary.
May they open hearts and minds to a vegan world.
The second half of Eden’s Go Vegan Ireland Public Adverting campaign rolls out this week. This campaign is focused on three issues: 1) dairy 2) eggs and 3) sentience & abolition.
The campaign gives a voice to other animals, allowing them to tell the world what happens to them when we use them, and to ask us to stop exploiting them and go vegan.
The campaign has overcome censorship restraints by redesigning the ads so that whilst less explicit, they challenge the viewer to question, and they encourage reconnection with the sentient beings who are used so unthinkingly in our non-vegan world.
The campaign begins by targeting 177,300 students in Dublin, Kildare, Galway, Limerick, Cork and Athlone.
It will have a strong street presence on Bus Shelters in Dublin, Meath, Louth, Cork, Limerick, Galway and Waterford.
It will also feature on Billboards in Dublin, Meath, Limerick, Waterford, Wexford, Kilkenny, Shannon Airport, Cork and Galway.
This campaign has been designed to attract the attention of non-vegans. Please share it with your non vegan friends. Please encourage them to apply for the Free Vegan Kit and direct them to the information and resources of the campaign website.
For Irish readers the campaign is currently visible in the following locations:
On ALL DART trains in Dublin
On buses in Dublin and throughout Ireland
on Bus Shelters at the following locations in Dublin:
Dorset Street Lower
Clontarf Road I/B
Malahide Road O/B
Stillorgan Road O/B
UCD Running track Car park
UCD Running Track Car Park
Malahide Road I/B
Swans Nest Road
Harolds Cross Road I/B
Navan Road I/B
North Circular Road
St Johns Road West
Ballymun Road Inbound
Collins Avenue Extension
Long Mile Road Inbound
Dundrum Road Outbound
Kilmacud Road Upper I/B
Sandyford Rd I/B
Dundrum Town Centre – Adshel
Sandyford road I/B
Kilmacud Road Upper
Lucan Road N4
Liffey Valley Shopping Centre
Stillorgan Road I/B
On BUS SHELTERS in the following locations outside Dublin:
Meath: Dublin Rd & Medges Rd Navan (Opp Willows Restaurant and at Athlumney Centre)
Louth: Southbound on R132, Monasterboice, Drogheda
Cork: Dyke Parade
Patrick Street Scroller
Limerick: Dyke Parade
Patrick Street Scroller
Galway: Briarhill Shopping Centre FSU x 2
Eyre Square North
Seamus Quirke Road
Waterford: Airport Road
Johns Road o/s Tennis Club
On BILLBOARDS at the following locations:
Leopardstown Racecourse – 1st at Roundabout
Julianstown,Drogheda, Co. Meath, ftt Dublin
Enniscorthy, Carlow/Dublin Rd, Co. Wexford
Dublin Rd., Gowran, Co. Kilkenny ftt Dublin
Fermoy Road,Mitchelstown, Ftt to Dublin
Headford Rd (at Fahy’s Garage), Galway
N19 at Shannon Airport – last panel before exit to M48 Motor
Ennis Rd @ Shields Garage approaching Limerick City
Milepost, Slievrue, Waterford
In some magazines/newspapers (details will be given when they are published)
In the bathrooms of colleges and universities at the following locations:
DIT Kevin St Campus
National College of Art and Design
Dublin Business School
Trinity College Dublin
IADT Dun Laoghaire
Dublin City University
University College Dublin
Galway Mayo Institute of Technology
University of Limerick
Limerick Institute of Technology
University College Cork
Athlone Institute of Technology
Thank you to everyone who is supporting it, especially those of you who have made the decision to go vegan. Please continue to share it with your NON VEGAN friends and encourage them to contact us if they need any support.
The campaign focus on dairy
For three weeks the Go Vegan campaign focuses on the violation of other animals in the dairy industry.
150 ads outside supermarkets and other retailers selling dairy products, 20 bus shelters, and 11 billboards feature the dairy ad in towns and cities around Ireland. The aim of this phase of the campaign is to encourage consumers to make the connection between the individual animals who are traumatised and harmed in the worst possible way as a direct result of the seemingly benign milk, cheese, chocolate, ice cream, and yoghurt on shop shelves.
Phase IV: March 2016
The campaign in Universities & Colleges throughout Ireland
Go VEGAN BELFAST
The campaign launches in Northern Ireland to coincide with The Irish Vegan Festival. Sandra Higgins speaks at the Festival on “Vegan Education in an Age of Entitlement: Narcissism, Empathy & the Rights of Others.”
Sandra Higgins & Gareth Edwards of Far Place Animal Sanctuary, Durham, UK on BBC Radio.
Sandra Higgins discusses what it means to be an ethical vegan with Victoria Wilson on Focal Point, NVTV (starts at 10 minutes).
Sandra Higgins interviewed on SandraRedFM.
New Go Vegan Ireland Dairy Campaign. Sandra interviewed by Jerry O’Sullivan, with Mick Brady, Kerry County Chairman of the Irish Cattle and Sheep Farmers’ Association. Radio Kerry, 23rd December 2015.
Part I of a two part series: Sandra talks to Marlene Narrow on Go Vegan Nation
Part II: Sandra in conversation with Marlene Narrow on Go Vegan Nation
Part III: Update on the Third Phase of the Go Vegan Campaign (at 22:38)
Sandra interviewed on Highland Radio alongside Mr Comer, Irish Creamery Milk Suppliers Association
Sandra interviewed by MF Clery on Country Life Midlands103
Sandra Higgins interviewed on 98fm
Sandra On KFM 24 NOVEMBER 2015
Discussing the Go Vegan Ireland campaign with Bob Linden on Go Vegan Radio
Sandra Higgins interviewed on SPIN 1038 Radio
Comments on Sandra Higgins’ Interview on SPIN 1038 Radio
Sandra Newstalk 2015 Go Vegan campaign with Eddie Punch, Irish Cattle and Sheep Farmers Association
Sandra Higgins interviewed on Kildare FM on the launch of Europe’s first Abolitionist Vegan Public Awareness Campaign
OTHER MEDIA COVERAGE
Vegan Sustainability Magazine: Interview with Sandra Higgins on Go Vegan Ireland Campaign
Interview on the inspiration, challenges and statistics of the Go Vegan Ireland campaign. You can read the interview here, along with some other interesting articles in this wonderful free publication, the brainchild of one of Ireland’s most practical and effective activists, Bronwyn Slater.
UCD College Tribune
The Irish Go Vegan campaign continues into December with a new advert which features alongside an article on veganism in University College Dublin’s College Tribune. The College Tribune has a readership of over 30,000 University Students and Staff. You can read the online edition here.
The Sunday Times, Clare O’Gorman, 20 November 2015
The Irish Times, Emily Longworth, 20 November 2015
Ronan Duffy, Journal.ie, 19 November 2015
Irish Farmers Journal