Campaign Updates


Phase I

Eden Farmed Animal Sanctuary & Matilda’s Promise, Animal Rights & Vegan Education Centre, have launched a Public Advertising Campaign on transport and street signage throughout Ireland.

As far as we are aware, this is the first campaign of its kind in Europe (with the exception of some UK campaigns of a different nature).

The ads, which focus on abolition of animal use, and on the harm caused by dairy and egg consumption, will appear:

  • on Buses throughout Ireland
  • on Bus Shelters throughout Ireland
  • in Dublin DART trains
  • on Billboards
  • in Third Level Colleges and Universities throughout Ireland

The campaign will run throughout November in celebration of World Vegan Month.

The campaign is designed to counteract speciesism at the levels of individual prejudice and the socio-cultural norm. The ads allow individual non-humans to use their voice to ask for empathic engagement, to awaken conscious awareness of the harm we cause by using them, and to ask for the justice to which they are entitled.

This is an effective way of reaching a large population of non-vegans. The ads provide a direct link, through Free Text and a QR Scan Code to a Free Vegan Kit and to an educational website, both of which offer practical information to begin living vegan, as well as comprehensive information on the issues concerning our use of other animals.

This campaign has struggled to launch in an environment of censorship, indicative of the deeply entrenched speciesism that permeates society.

Go Vegan World Campaign by Eden Farmed Animal Sanctuary Ireland

We wish to thank everyone who supported the campaign by contributing money, time, expertise, advice, friendship and inspiration, especially:

Joanna Lucas for her beautiful design work and tireless dedication to the campaign, Will Anderson, Richard Oppenlander, Jerry Friedman, Patrizia Setola, Bronwyn Slater, Sebastien Molines, Brightside Sanctuary, Tasmania, Beth Redwood, Tamara Kenneally, and Pete Crosbie.

We are especially grateful the non-humans who feature in the ads, kit and website including: the beautiful goat from Popular Sanctuary, the hen photographed during an undercover investigation by Tamara Kenneally, the pig from Brightside Sanctuary, rescued calf PJ, formerly a resident at Willowite Sanctuary, now living at Kinder Pastures Sanctuary, and Florence and other residents at Eden Farmed Animal Sanctuary.

May they open hearts and minds to a vegan world.

Phase II

The second half of Eden’s Go Vegan Ireland Public Adverting campaign rolls out this week. This campaign is focused on three issues: 1) dairy 2) eggs and 3) sentience & abolition.

The campaign gives a voice to other animals, allowing them to tell the world what happens to them when we use them, and to ask us to stop exploiting them and go vegan.

The campaign has overcome censorship restraints by redesigning the ads so that whilst less explicit, they challenge the viewer to question, and they encourage reconnection with the sentient beings who are used so unthinkingly in our non-vegan world.

The campaign begins by targeting 177,300 students in Dublin, Kildare, Galway, Limerick, Cork and Athlone.

It will have a strong street presence on Bus Shelters in Dublin, Meath, Louth, Cork, Limerick, Galway and Waterford.

It will also feature on Billboards in Dublin, Meath, Limerick, Waterford, Wexford, Kilkenny, Shannon Airport, Cork and Galway.

This campaign has been designed to attract the attention of non-vegans. Please share it with your non vegan friends. Please encourage them to apply for the Free Vegan Kit and direct them to the information and resources of the campaign website.

Campaign Status

For Irish readers the campaign is currently visible in the following locations:

On ALL DART trains in Dublin

On buses in Dublin and throughout Ireland

on Bus Shelters at the following locations in Dublin:

Dorset Street Lower
Clontarf Road I/B
Malahide Road O/B
Stillorgan Road O/B
UCD Running track Car park
UCD Running Track Car Park
Waterloo Road
Howth Road
Malahide Road I/B
Swans Nest Road
Appian Way
Harolds Cross Road I/B
Templeogue Road
Navan Road I/B
North Circular Road
St Johns Road West
Suir Road
Ballymun Road Inbound
Collins Avenue Extension
Griffith Avenue
Long Mile Road Inbound
Walkinstown Avenue
Dundrum Road Outbound
Kilmacud Road Upper I/B
Sandyford Rd I/B
Dundrum Town Centre – Adshel
Sandyford road I/B
Kilmacud Road Upper
Lucan Road N4
Liffey Valley Shopping Centre
Belgard Road
The Square
Rock Road
Shanganagh Road
Stillorgan Road I/B

On BUS SHELTERS in the following locations outside Dublin:

Meath: Dublin Rd & Medges Rd Navan (Opp Willows Restaurant and at Athlumney Centre)
Louth: Southbound on R132, Monasterboice, Drogheda
Cork: Dyke Parade
Eglinton Street
Grange Road
Patrick Street Scroller
South Mall
Limerick: Dyke Parade
Eglinton Street
Grange Road
Patrick Street Scroller
South Mall
Galway: Briarhill Shopping Centre FSU x 2
Dublin Road
Eyre Square North
Gaol Road
Headford Road
Seamus Quirke Road
Waterford: Airport Road
Dunmore Road
Johns Road o/s Tennis Club
Morgan Street
Ring Road

Go Vegan World Campaign by Eden Farmed Animal Sanctuary Ireland

On BILLBOARDS at the following locations:

Leopardstown Racecourse – 1st at Roundabout
Julianstown,Drogheda, Co. Meath, ftt Dublin
Enniscorthy, Carlow/Dublin Rd, Co. Wexford
Dublin Rd., Gowran, Co. Kilkenny ftt Dublin
Fermoy Road,Mitchelstown, Ftt to Dublin
Headford Rd (at Fahy’s Garage), Galway
N19 at Shannon Airport – last panel before exit to M48 Motor
Ennis Rd @ Shields Garage approaching Limerick City
Milepost, Slievrue, Waterford

In some magazines/newspapers (details will be given when they are published)

In the bathrooms of colleges and universities at the following locations:

DIT Kevin St Campus
National College of Art and Design
Dublin Business School
Trinity College Dublin
IADT Dun Laoghaire
Dublin City University
University College Dublin
NUI Maynooth
Galway Mayo Institute of Technology
NUI Galway
University of Limerick
Limerick Institute of Technology
University College Cork
Cork IT
Athlone Institute of Technology

Thank you to everyone who is supporting it, especially those of you who have made the decision to go vegan.  Please continue to share it with your NON VEGAN friends and encourage them to contact us if they need any support.


Phase III

The campaign focus on dairy

For three weeks the Go Vegan campaign focuses on the violation of other animals in the dairy industry.

150 ads outside supermarkets and other retailers selling dairy products, 20 bus shelters, and 11 billboards feature the dairy ad in towns and cities around Ireland. The aim of this phase of the campaign is to encourage consumers to make the connection between the individual animals who are traumatised and harmed in the worst possible way as a direct result of the seemingly benign milk, cheese, chocolate, ice cream, and yoghurt on shop shelves.

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Phase IV: March 2016

The campaign in Universities & Colleges throughout Ireland

The campaign launches in Northern Ireland to coincide with The Irish Vegan Festival. Sandra Higgins speaks at the Festival on “Vegan Education in an Age of Entitlement: Narcissism, Empathy & the Rights of Others.”

Sandra Higgins & Gareth Edwards of Far Place Animal Sanctuary, Durham,  UK on BBC Radio.

Sandra Higgins discusses what it means to be an ethical vegan with Victoria Wilson on Focal Point, NVTV (starts at 10 minutes).


Sandra Higgins interviewed on SandraRedFM.

New Go Vegan Ireland Dairy Campaign. Sandra interviewed by Jerry O’Sullivan, with Mick Brady, Kerry County Chairman of the Irish Cattle and Sheep Farmers’ Association. Radio Kerry, 23rd December 2015.

Part I of a two part series: Sandra talks to Marlene Narrow on Go Vegan Nation

Part II: Sandra in conversation with Marlene Narrow on Go Vegan Nation

Part III: Update on the Third Phase of the Go Vegan Campaign (at 22:38)

Sandra interviewed on Highland Radio alongside Mr Comer, Irish Creamery Milk Suppliers Association

Sandra interviewed by MF Clery on Country Life Midlands103

Sandra LMFM

Sandra Higgins interviewed on 98fm

Q102 23 November 2015

Sandra On KFM 24 NOVEMBER 2015

Discussing the Go Vegan Ireland campaign with Bob Linden on Go Vegan Radio

Sandra Higgins interviewed on SPIN 1038 Radio


Comments on Sandra Higgins’ Interview on SPIN 1038 Radio

Sandra Newstalk 2015 Go Vegan campaign with Eddie Punch, Irish Cattle and Sheep Farmers Association

Sandra Higgins interviewed on Kildare FM on the launch of Europe’s first Abolitionist Vegan Public Awareness Campaign


Vegan Sustainability Magazine: Interview with Sandra Higgins on Go Vegan Ireland Campaign

Interview on the inspiration, challenges and statistics of the Go Vegan Ireland campaign.  You can read the interview here, along with some other interesting articles in this wonderful free publication, the brainchild of one of Ireland’s most practical and effective activists, Bronwyn Slater.


UCD College Tribune


The Irish Go Vegan campaign continues into December with a new advert which features alongside an article on veganism in University College Dublin’s College Tribune.  The College Tribune has a readership of over 30,000 University Students and Staff.  You can read the online edition here.

Daily News Service UK

The Sunday Times, Clare O’Gorman, 20 November 2015

As well as tying animal products to cruelty, the campaign will offer advice on how to plan healthy vegan diets

As well as tying animal products to cruelty, the campaign will offer advice on how to plan healthy vegan diets

The Irish Times, Emily Longworth, 20 November 2015

48s-Eggs2Ronan Duffy,, 19 November 2015

Irish Farmers Journal

Vegan Ads Raise Farmers' Hackles