Product Guide

Vegan Society Trademark

The UK Vegan Society Trademark is a very useful guide to searching for products that are suitable for vegans.



‘Cruelty Free International’ using the logo above, commonly known as the ‘Leaping Bunny’ is universally recognised as meaning that the product has not been tested on animals. However, this label alone cannot be taken as confirmation that the product does not contain animal ingredients.

For this reason, we should also look for the logos or labels that are clearly marked as suitable for vegans. Some brands carry more than one logo.

Some products are not yet adequately labeled or are labeled in such a way that it is confusing for the reader. Please consult Product Lists from stores and write to them directly for confirmation if in doubt.

It is widely publicised that animal testing is no longer a legal requirement in Europe. However it should be noted and understood that large companies with a multinational consumer base are legally required by some countries to carry out testing before their products may be marketed.

It is, however, relatively easy to find inexpensive products in most major supermarkets.


Vegans do not eat foods that are obtained from animals. That includes the flesh of cows, pigs, chickens, turkeys, ducks, geese, and hunted animals such as deers, pheasants, pigeons etc. They also do not eat fish or shellfish, dairy, eggs, honey or foods that contain ingredients that come from animals’ bodies.

Fortunately, every animal food can be replaced with a plant alternative. The range is growing and as the number of vegans increases, so too will the number of inexpensive, good quality, widely available alternatives. Here are some suggestions:

Plant Food Alternatives to Animal Foods

Meat & Fish

Tofu, tempeh, seitan, meat analogues, and vegan paté are all great alternatives to animal flesh. Products to watch out for include Linda McCartney ‘Vegetarian Sausages’ and ‘Vegetarian Red Onion and Rosemary Sausages’, readily available in supermarkets and Fry’s sausages, burgers and strips available from health stores and online. Also check out the freezer section of supermarkets for handy products such as frozen soy mince to make everything from shepherd’s and cottage pie to chilli. Although most Quorn products are not yet suitable for vegans, some of these are and the range is expanding. Many supermarkets are now introducing and expanding appropriately labelled vegan ranges, or you can find a vast range of products online and in some health stores. Ask at your local store.
Alternatively, there is a huge variety of online recipe and support sites as well as an astonishing selection of cookbooks for those who wish to make these items for themselves.

Ice Cream:
Major supermarkets like Tesco and Morrisons now sell delicious own brand non-dairy ice cream cones and choc ice lollies. Look for these in the free-from freezer section. Swedish Glace, a wonderful ice cream, is also available at your local supermarket. Prices of all these products are similar to the animal milk options.

There are some very nice niche market brands but please be aware that while some of them advertise that they are dairy free, they are not vegan if they contain other animal products such as honey.

vegan ice cream

Plant Milks: Soy, oat, hemp, rice, and nut milks. Most supermarkets carry a wide range of fresh and UHT varieties. You can even get plant milk at your local corner shop or petrol station. If you like milk in coffee please do not become alarmed if plant milk appears to ‘curdle’; this is simply the plant protein separating. Try using less milk, and different varieties until you find one you are happy with. Plant creams work very well in coffee, as does heating a commercial soy milk such as Plamil and adding it to coffee.

Plant creams: Soy, grain or nut based. Available at supermarkets, online, at health stores. Available in pouring and whipped consistency.

Plant cheese: The range of plant cheese available in the UK is excellent. There are several brands including soy free ‘cheeses’. Vegusto is an excellent replacement for people who are cheese lovers. Violife is very reasonably priced, melts well and has good flavor. The smoked slices are excellent. There is an excellent Parmesan for lovers of Italian food. There are also excellent replacements for cream cheese. There is also a growing vegan artisan industry producing excellent ethical replacements to dairy cheese. Check out Tyne Cheese.

Soy or Coconut yogurt: Available at health stores, supermarkets and some convenience stores including good natural or plain yogurt, and set Greek style.

Plant based spreads: Several brands are available at supermarkets as well as online and in health stores. Brand names to watch out for include Pure in sunflower or soy varieties, Biona, Sunlite and Vitalite. Even Flora has recently introduced Flora Freedom, dairy free and suitable for vegans.

For baking, amongst other substitutes, blocks of Stork are suitable for use by vegans although the tubs are not. Used as a direct substitute for butter, even old nonvegan recipes such as rich fruit cakes will turn out well.


Dairy Free Chocolate Vegan chocolate can be just as luxurious as what you are used to. Some brands such as Booja Booja, Considerit Chocolate and Moo Free are all vegan while others have some suitable products. If you are not a fan of dark chocolate then you might like Vego. Search around and you can buy it in the UK. Another great option for vegan ‘milk’ chocolate Celtic Chocolates. Their Choices range is also vegan and excellent. Vegan chocolate brands are available online here and here, at health stores, and at some supermarkets. (Please be aware of the issue of human slavery in the chocolate industry and purchase ethical alternatives).

Vegan sweeteners: Agave, maple, rice and fruit syrups. Date syrup is recommended as the healthiest sweetener and dates can be used to replace sugar in confectionery and baking.
Brands to watch out for include Sweet Freedom which also includes Hot Chocolate.
Available online, at health stores, in supermarkets.

Mayonnaise: You will find brands of Egg Free Mayonnaise such as Kelkin, Plamil, and Vegenaise at online stores, health stores, and some supermarkets.

Tofu is a useful replacement for scrambled eggs, in omelettes and quiches.
Commercial replacements for baking and cooking can be found online, in health stores and in some supermarkets. Brands to watch out for include Orgran and The Vegg. There is also a Vegan Egg replacement for scrambled and omelette type recipes that can also be used in baking.

EGG 9 Plant Based Egg Substitutions

Alcohol & Drinks

Some alcohol and drinks contain or use animal ingredients.

Footwear & Clothing

no harm

Check out shops and do some research on the internet as the range of products suitable for vegans is increasing all the time as the population of vegans increases.

faith in nature

Personal Care

Vegans do not use products that contain animal ingredients or that were tested on other animals.

Cosmetics, personal care products, and cleaning products that carry the Leaping Bunny label or that are labelled cruelty free have not been tested on other animals but are not necessarily vegan. Products that carry the Vegan Society label are suitable for vegans.

There is a great range available online.




Household & Cleaning Products


If there is a product or practice listed on this website that you know is not vegan or that is in some way unethical, please contact us so that we can amend the list to reflect the non-violent ethos of veganism.

Sandra Higgins

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