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As we launch our Christmas and New Year campaign, foremost in the mind of Go Vegan World is the question of what other animals need from us. It is our firmly held belief that they need humans to connect with who they are. They need us to recognise them as feeling beings instead of objects that exist to fuel our unthinking consumption.

Please share our ads with your friends, colleagues and family members who are not yet vegan. The information in the ads and literature is their right to know and their responsibility to act on.