Any meaningful lifestyle change involves change at the level of our hearts and minds first and then a change in our behaviour.

Too many people try to be vegan by beginning at the final stage of behavioural change. They focus on recipes and diet and the latest vegan item to hit the shop shelves. It is much more helpful to focus on the motivating factors by familiarising ourselves with what other feeling beings go through to become the commodities we regard as animal ingredients or products.

Once we are strongly motivated to regard them as our equals, when we respect that like us they are sentient, conscious, feeling beings, then it is very easy to stop exploiting them. People who stay vegan do so because they are ethically motivated. Mentally swap places with them and you will find it very easy and enjoyable to live vegan knowing it is the very least you can do.

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