300 buses took the hard-hitting Go Vegan World – the world’s largest and longest running vegan campaign – onto the streets of Greater Manchester ahead of Vegan Education Day on 22nd April.
Through striking digital video and stills, a variety of the campaign’s striking adverts targeted shoppers, commuters, tourists and city traffic across Manchester. There were spectacular large format digital screens at Printworks and the Arndale, 42 posters at Manchester Piccadilly as well as posters, 200 bathroom ads, digital screens and billboards across the city. This campaign featured a strong focus on the health benefits to humans of adopting the non-violent lifestyle of veganism which is our obligation to other animals. Health ads appeared in bathrooms around Manchester, as well as in the Daily Express Newspaper and Phoenix Magazine.
On Vegan Street Education Day itself people experienced the immersive Virtual Reality in the Go Vegan World gazebo on Market Street that demonstrated what life and death is like for the animals we use as food. The Vegan Food Pod provided free labour so that fantastic plant food could be distributed free of charge to the public. Many members of the public expressed surprise that vegan food is delicious with no discernible difference to animal food. Go Vegan World volunteers were on hand to provide information on how veganism is a fair and ethical way of living and to refer people to evidence based information on the impact of animal use on human health and the environment. Thousands of Go Vegan World information guides were distributed to show people how easy, cheap, convenient and enjoyable it is to live vegan. Go Vegan World director, Sandra Higgins, discussed the campaign and drew the attention to members of the public to the individuals who were rescued from slaughter and live at Eden. As with previous education days, this factor was one of the most powerful ways of helping the public to connect with the beings they call food and to reconsider their choices in view of the impact they have on other sentient life.
The campaign featured powerful, highly thought-provoking messages such as Dairy Takes Babies from their Mothers, Humane Milk is a Myth: Don’t Buy It , Their Right to Life: Your Right to Health and Vegetarianism is Not Enough for male chicks who are killed at birth by the egg industry. This award winning advertising campaign is designed to encourage people to question the notion that humans are better than other animals; to provide evidence based information that targets the myth that animal use is necessary for human wellbeing, and to encourage people to think seriously about the ethics of continuing to use animals as food, clothing, entertainment, and for research. In Manchester, as in other cities, the public responded very positively to the information.
The campaign is being run by the Eden Farmed Animal Sanctuary, Ireland – a number of whose animal residents feature in the adverts – and is part of an international campaign that is currently touring the UK, following a successful launch in Ireland in October 2015.
Campaign Director – and Founder of the Eden Farmed Animal Sanctuary – Sandra Higgins said: “There is substantial research that demonstrates that other animals share the human capacity to be consciously aware and to suffer. Breeding them for our use and taking their lives is unjust. Even when the best of welfare standards are adhered to, they face rights violations and control by humans throughout their lives and death at a slaughterhouse at a very young age. It is impossible to regulate something that is inherently unjust. Not one of us would be willing to swap places with the animals we use” .
There is also a growing body of research that shows that a switch to a vegan lifestyle would also benefit the environment and human health and help alleviate world hunger.
Higgins notes that “Most Western World children have fatty streaks in their arteries by 10 years of age. This is the first sign of atherosclerosis, the leading cause of death in the Western World. She quotes Dr Michael Greger who says ‘the question for most of us is not whether we should eat healthy to prevent heart disease, but whether we want to reverse the heart disease we may already have.’ “A whole foods 100% plant diet prevents and reverses our No 1 Killer of humans and of other animals. Animal Rights is also a Human Rights issue.”
The campaign directs viewers to research the issues for themselves by downloading the campaign’s Free Vegan Guide at www.goveganworld.com.
“Most people are pleasantly surprised to find that it is easy and enjoyable to be vegan, especially when motivated by our deepest values of justice and fairness” said Higgins.
The Go Vegan World Free Vegan Guide can be downloaded from the website https://goveganworld.com/download-free-vegan-guide/
For further information, more images and Sandra Higgins interview bids please contact:
Sandra Higgins, Tel: +353 872325832 Email: firstname.lastname@example.org
To view the campaign in Manchester please click on this video link: