Like Us She Wants to Stay Alive

This cow is crying. She is demanding her right not to be used and killed by humans. She features in the Go Vegan World campaign which featured at the Ireland vs Italy rugby match on 12th February 2017. This is the first time a vegan, animal rights ad has appeared at an international sporting event. The event was televised and reached a large number, helping to normalise veganism and the call for complete abolition of animal use.