These ads appear on three of the busiest stations on the London Underground: London Bridge, Waterloo and Liverpool St. The ads are also on 100 buses in Birmingham.
What We Eat Matters | Who We Eat Matters
By now, most people are aware that a plant-based diet is recommended for environmental protection reasons. Most people claim to be for human rights. Human rights include the right to a safe and healthy environment, as well as accurate information on the risks and recommendations for human health. The production and consumption of animal products is one of the most significant causes of climate warming, environmental destruction, human disease and early mortality.
Eating a vegan diet that is 100% plant based, without any animal products, reduces the risk of several human diseases and significantly reduces the damage to the environment caused by food production.
A comprehensive analysis of the diets of 55,000 people in the UK, using data from 38,000 farms in 119 countries, was recently conducted at the University of Oxford. The peer reviewed study led by Peter Scarborough, which was published in the journal Nature Food, showed that a vegan (100% plant-based diet) results in 75% less emissions, water pollution and land use than non-vegan diets (diets containing more than 100g animal flesh daily). The research also shows that a vegan diet cuts the destruction of wildlife by 66% and water use by 54% (Scarborough et al, 2023).
The results also showed that, in comparison to diets containing greater than 100g animal flesh per day, vegan diets (i.e. plant diets containing no animal products) cut methane emissions by 93.5% (confidence intervals 90.3% – 96.3%, Supplementary table 8).
The animal agriculture industry goes to enormous lengths to hide this type of information. But members of the public are entitled to accurate information about the consequences of their choice for the future of the planet and their personal health. Go Vegan World aims to bring this very important data to the public in an easily accessible way. Our ads are on billboards throughout Ireland.
Going vegan is relatively easy. The short-term inconvenience involved in learning why we should be vegan, what products are vegan friendly, and the nutritional components of a healthy plant-based diet, are minor in comparison to the many benefits of being vegan.
It is no longer a choice. When you look at the facts, being vegan is an essential component of addressing climate chaos and environmental destruction. It is our only hope of correcting the myth of human supremacy that has got us (and other animals) into this nightmare in the first place.
Bully Beef, George Monbiot, December 2023 https://www.monbiot.com/2023/12/21/bully-beef/
Scarborough, P., Clark, M., Cobiac, L. et al. Vegans, vegetarians, fish-eaters and meat-eaters in the UK show discrepant environmental impacts. Nat Food 4, 565–574 (2023). https://doi.org/10.1038/s43016-023-00795-w