What happens when the animals we eat get to make their own ads? What would they say to us? How would it change what we eat and how we think of them? This is the exact premise of Go Vegan World, the largest and longest-running public vegan ad campaign, spanning several countries and reaching hundreds of millions of people.
The campaign, which is the brainchild of Eden Farmed Animal Sanctuary and Go Vegan World, aims to make the public change their eating habits by using shock tactics to make them reconsider their moral beliefs and values.
Vegan Food and Living Magazine covers the campaign as it launches in London and major cities around the UK. Read the full article here.