Go Vegan World is running over 2000 ads across Ireland and the UK during Christmas and the New Year.
Our focus this year is on Animal Sentience and the true meaning of Veganism as the moral conviction that all animal use is wrong. The world needs to see the animals we use for who they are: feeling beings instead of objects that exist to fuel our unthinking consumption.
Christmas is traditionally a time of good will, generosity and concern for the less fortunate and the oppressed. Our oppression of other animals goes unnoticed for the most part simply because they are members of different species to us. But being different is not a justification for ignoring their exploitation and neither is it a justification for exploiting them in the first place.
When confronted with the mess we have created with respect to environmental destruction and climate change, in addition to the horror of our violent oppression of defenceless, innocent beings, it is tempting for many people to take refuge by hiding and failing to take action. That is why we dissociate from the truth that demands that we change, pushing facts to the back of our minds for the short term gain of convenience. The Go Vegan World ads remind us of our victims; they remind us that each one of us is morally obliged to stop using other animals and go vegan.
The campaign will run throughout December and January in Ireland and the UK. It includes 650 UK bus ads and the first large screen vegan video ads in Ireland. Ads will also appear on billboards, streets, bus shelters, bathrooms, the London Underground, Bus and Train stations in Ireland, the Irish Times, Hotpress Magazine, and on social media.