Phase II
The second half of Eden’s Go Vegan Ireland Public Adverting campaign rolls out this week. This campaign is focused on three issues: 1) dairy 2) eggs and 3) sentience & abolition.
The campaign gives a voice to other animals, allowing them to tell the world what happens to them when we use them, and to ask us to stop exploiting them and go vegan.
The campaign has overcome censorship restraints by redesigning the ads so that whilst less explicit, they challenge the viewer to question, and they encourage reconnection with the sentient beings who are used so unthinkingly in our non-vegan world.
The campaign begins by targeting 177,300 students in Dublin, Kildare, Galway, Limerick, Cork and Athlone.
It will have a strong street presence on Bus Shelters in Dublin, Meath, Louth, Cork, Limerick, Galway and Waterford.
It will also feature on Billboards in Dublin, Meath, Limerick, Waterford, Wexford, Kilkenny, Shannon Airport, Cork and Galway.
This campaign has been designed to attract the attention of non-vegans. Please share it with your non vegan friends. Please encourage them to apply for the Free Vegan Kit and direct them to the information and resources of the campaign website.
Campaign Status
For Irish readers the campaign is currently visible in the following locations:
On ALL DART trains in Dublin
On buses in Dublin and throughout Ireland
on Bus Shelters at the following locations in Dublin:
Dorset Street Lower
Clontarf Road I/B
Malahide Road O/B
Stillorgan Road O/B
UCD Running track Car park
UCD Running Track Car Park
Waterloo Road
Howth Road
Malahide Road I/B
Swans Nest Road
Appian Way
Harolds Cross Road I/B
Templeogue Road
Navan Road I/B
North Circular Road
St Johns Road West
Suir Road
Ballymun Road Inbound
Collins Avenue Extension
Griffith Avenue
Long Mile Road Inbound
Walkinstown Avenue
Dundrum Road Outbound
Kilmacud Road Upper I/B
Sandyford Rd I/B
Dundrum Town Centre – Adshel
Sandyford road I/B
Kilmacud Road Upper
Lucan Road N4
Liffey Valley Shopping Centre
Belgard Road
The Square
Rock Road
Shanganagh Road
Stillorgan Road I/B
On BUS SHELTERS in the following locations outside Dublin:
Meath: Dublin Rd & Medges Rd Navan (Opp Willows Restaurant and at Athlumney Centre)
Louth: Southbound on R132, Monasterboice, Drogheda
Cork: Dyke Parade
Eglinton Street
Grange Road
Patrick Street Scroller
South Mall
Limerick: Dyke Parade
Eglinton Street
Grange Road
Patrick Street Scroller
South Mall
Galway: Briarhill Shopping Centre FSU x 2
Dublin Road
Eyre Square North
Gaol Road
Headford Road
Seamus Quirke Road
Waterford: Airport Road
Dunmore Road
Johns Road o/s Tennis Club
Morgan Street
Ring Road
On BILLBOARDS at the following locations:
Leopardstown Racecourse – 1st at Roundabout
Julianstown,Drogheda, Co. Meath, ftt Dublin
Enniscorthy, Carlow/Dublin Rd, Co. Wexford
Dublin Rd., Gowran, Co. Kilkenny ftt Dublin
Fermoy Road,Mitchelstown, Ftt to Dublin
Headford Rd (at Fahy’s Garage), Galway
N19 at Shannon Airport – last panel before exit to M48 Motor
Ennis Rd @ Shields Garage approaching Limerick City
Milepost, Slievrue, Waterford
In some magazines/newspapers (details will be given when they are published)
In the bathrooms of colleges and universities at the following locations:
DIT Kevin St Campus
National College of Art and Design
Dublin Business School
Trinity College Dublin
IADT Dun Laoghaire
Dublin City University
University College Dublin
Kildare
NUI Maynooth
Galway
Galway Mayo Institute of Technology
NUI Galway
Limerick
University of Limerick
Limerick Institute of Technology
Cork
University College Cork
Cork IT
Athlone
Athlone Institute of Technology
Thank you to everyone who is supporting it, especially those of you who have made the decision to go vegan. Please continue to share it with your NON VEGAN friends and encourage them to contact us if they need any support.
