The campaign focus on dairy

For three weeks the Go Vegan campaign focuses on the violation of other animals in the dairy industry.

150 ads outside supermarkets and other retailers selling dairy products, 20 bus shelters, and 11 billboards feature the dairy ad in towns and cities around Ireland. The aim of this phase of the campaign is to encourage consumers to make the connection between the individual animals who are traumatised and harmed in the worst possible way as a direct result of the seemingly benign milk, cheese, chocolate, ice cream, and yoghurt on shop shelves.