The dairy industry is crumbling because people are becoming aware of the violent practices that inevitably form its standard procedures, as well as the secondary and destructive impact the industry has on the environment and human wellbeing.

In an effort to protect its commercial interest, it seeks to prioritise tradition and profit over animal rights and even the rights of the consumer public to accurate information. Dairy is far from normal, natural, necessary or nice. Please support our campaign Rethinking Dairy. Share our video with your friends, family and colleagues.

Expose the truth.

It is everyone’s right to know.

It is everyone’s responsibility to be vegan.

2017-11-09T19:52:00+00:00