On October 27th 2018, our Dairy Takes Babies from their Mothers ad was broadcast to over 20 million viewers through BBC Sport and Sky TV New Zealand, The ad, on the pitch at the Rugby League Test Series, England vs New Zealand, reminds viewers that dairy products are predicated on the pregnancy and birth of calves who are taken from their mothers so that the milk they produce to feed them, can be taken by humans who don’t need it. #govegan